March 2011 to present
Strategic Producer, Made by Many
Develop and implement strategies for digital products and services to augment awareness around blue chip brands. Initiate discovery, brainstorming and design conception, oversee delivery and evaluation. Support the design and development of prototypes; manage beta web services, and lead the client relationship. Lead and deliver innovative social media campaigns for flagship clients.
February 2010 - February 2011
Digital Media Producer, Whitespace
Responsible for driving and delivering multiple projects from conception to completion; scoping and meeting agreed objectives; developing the IA and UX; authoring functional and technical specifications and other project documentation; providing leadership to creative and production teams; and presenting to clients.
Developed expertise in interactive processes including strategy, content production, technology, QA, and analytics tasks and deliverables, as well as marketing and business practices.
September 2008 – January 2010
Web Content Team Leader, NHS Health Scotland
Managed the delivery of health information websites and campaigns, while creating and managing a team of four web editors. Day-to-day duties included project planning (goals, budget, schedule, and scope), oversight of interactive project development, process and resource management, and participation in strategic development of the online brand. Developed, maintained and effectively executed project plans according to established procedures, channels and success expectations.
Also oversaw the review of all content on healthscotland.com, created a new corporate editorial policy, drafted a web style manual and launched several new health information websites.
August 2007 – September 2008
Projects Editor, NHS Health Scotland
Project managed the design and delivery of a high volume of NHS publications, ranging from new campaign material to research reports to health information leaflets. Edited, proof-read and oversaw the commissioning of multiple publications for print.
Also researched, wrote and edited content for fightcervicalcancer.org.uk website, which was shortlisted in the best website category in CIB Scotland awards 2008/9.
October 2006 - April 2007
Teacher, George Town, Gambia
Voluntary teacher while travelling in Africa. Responsible for planning and teaching lessons, motivating my class and creating a manageable English teaching programme for future teachers.
May 2006 - September 2006
Features Editor, Deadline Scotland
Responsible for commissioning, writing, proofing and editing features for broadsheets and tabloids. Motivated and directed the features team, ran editorial meetings, brainstormed ideas, steered the creative direction of all features content, managed budgets and developed my interpersonal skills.
March 2006 – May 2006
Freelance Editor and Writer
Wrote interviews and features for The Sunday Times, The Ecologist, The Guardian and The Mail on Sunday.
June 2005 – March 2006
Assistant Commissioning Editor, Review, The Observer
Commissioned weekly lead interviews, generated ideas, researched and commissioned secondary features, edited writers’ copy, organised and styled lead photos shoots, subbed and proofed pages, and worked as part of a larger editorial team. Wrote celebrity interviews for Food Monthly and new Woman Monthly and contributed book reviews and features to Review.